Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E99D7
RGB
78, 153, 215
HSL
207, 63%, 57%
HSB
207, 64%, 84%
CMYK
64, 29, 0, 16
LAB
60, -9, -39
LCH
60, 40, 256
OKLCH
0.66, 0.12, 246
XYZ
27, 29, 69
LUV
60, -30, -60
HWB
207, 31%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.