Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E9DDA
RGB
78, 157, 218
HSL
206, 65%, 58%
HSB
206, 64%, 85%
CMYK
64, 28, 0, 15
LAB
62, -11, -39
LCH
62, 40, 255
OKLCH
0.67, 0.12, 244
XYZ
28, 31, 71
LUV
62, -31, -59
HWB
206, 31%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.