Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4EA3C8
RGB
78, 163, 200
HSL
198, 53%, 55%
HSB
198, 61%, 78%
CMYK
61, 19, 0, 22
LAB
63, -18, -27
LCH
63, 33, 236
OKLCH
0.68, 0.10, 229
XYZ
27, 32, 59
LUV
63, -34, -39
HWB
198, 31%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.