Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4EA4EE
RGB
78, 164, 238
HSL
208, 82%, 62%
HSB
208, 67%, 93%
CMYK
67, 31, 0, 7
LAB
65, -9, -46
LCH
65, 46, 259
OKLCH
0.70, 0.14, 247
XYZ
32, 34, 86
LUV
65, -33, -71
HWB
208, 31%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.