Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4EAEF6
RGB
78, 174, 246
HSL
206, 90%, 64%
HSB
206, 68%, 96%
CMYK
68, 29, 0, 4
LAB
68, -12, -45
LCH
68, 47, 255
OKLCH
0.72, 0.14, 244
XYZ
35, 39, 93
LUV
68, -36, -70
HWB
206, 31%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.