Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4EB3FF
RGB
78, 179, 255
HSL
206, 100%, 65%
HSB
206, 69%, 100%
CMYK
69, 30, 0, 0
LAB
70, -12, -47
LCH
70, 49, 256
OKLCH
0.74, 0.14, 244
XYZ
37, 41, 101
LUV
70, -38, -73
HWB
206, 31%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.