Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4EC3E2
RGB
78, 195, 226
HSL
193, 72%, 60%
HSB
193, 65%, 89%
CMYK
65, 14, 0, 11
LAB
73, -27, -26
LCH
73, 37, 224
OKLCH
0.76, 0.11, 219
XYZ
36, 46, 79
LUV
73, -45, -36
HWB
193, 31%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.