Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4F0001
RGB
79, 0, 1
HSL
359, 100%, 15%
HSB
359, 100%, 31%
CMYK
0, 100, 99, 69
LAB
14, 35, 22
LCH
14, 41, 32
OKLCH
0.27, 0.11, 29
XYZ
3, 2, 0
LUV
14, 46, 10
HWB
359, 0%, 69%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.