Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4F0808
RGB
79, 8, 8
HSL
0, 82%, 17%
HSB
0, 90%, 31%
CMYK
0, 90, 90, 69
LAB
15, 32, 20
LCH
15, 38, 32
OKLCH
0.28, 0.10, 27
XYZ
3, 2, 0
LUV
15, 43, 9
HWB
0, 3%, 69%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.