Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4F709E
RGB
79, 112, 158
HSL
215, 33%, 46%
HSB
215, 50%, 62%
CMYK
50, 29, 0, 38
LAB
46, -2, -29
LCH
46, 29, 266
OKLCH
0.54, 0.08, 257
XYZ
15, 16, 35
LUV
46, -16, -42
HWB
215, 31%, 38%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.