Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4F93EF
RGB
79, 147, 239
HSL
215, 83%, 62%
HSB
215, 67%, 94%
CMYK
67, 38, 0, 6
LAB
60, 0, -54
LCH
60, 54, 270
OKLCH
0.66, 0.15, 257
XYZ
29, 29, 86
LUV
60, -27, -84
HWB
215, 31%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.