Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4FA1E7
RGB
79, 161, 231
HSL
208, 76%, 61%
HSB
208, 66%, 91%
CMYK
66, 30, 0, 9
LAB
63, -9, -43
LCH
63, 44, 258
OKLCH
0.69, 0.13, 247
XYZ
30, 33, 80
LUV
63, -32, -67
HWB
208, 31%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.