Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4FA2C9
RGB
79, 162, 201
HSL
199, 53%, 55%
HSB
199, 61%, 79%
CMYK
61, 19, 0, 21
LAB
63, -17, -28
LCH
63, 33, 238
OKLCH
0.68, 0.10, 231
XYZ
27, 32, 60
LUV
63, -34, -41
HWB
199, 31%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.