Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4FA3FB
RGB
79, 163, 251
HSL
211, 96%, 65%
HSB
211, 69%, 98%
CMYK
69, 35, 0, 2
LAB
65, -5, -52
LCH
65, 52, 265
OKLCH
0.70, 0.15, 252
XYZ
34, 35, 96
LUV
65, -32, -82
HWB
211, 31%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.