Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4FA6F7
RGB
79, 166, 247
HSL
209, 91%, 64%
HSB
209, 68%, 97%
CMYK
68, 33, 0, 3
LAB
66, -7, -49
LCH
66, 50, 261
OKLCH
0.71, 0.15, 249
XYZ
34, 36, 93
LUV
66, -33, -77
HWB
209, 31%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.