Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4FAADB
RGB
79, 170, 219
HSL
201, 66%, 58%
HSB
201, 64%, 86%
CMYK
64, 22, 0, 14
LAB
66, -17, -34
LCH
66, 37, 243
OKLCH
0.70, 0.11, 235
XYZ
30, 36, 72
LUV
66, -36, -50
HWB
201, 31%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.