Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
50819E
RGB
80, 129, 158
HSL
202, 33%, 47%
HSB
202, 49%, 62%
CMYK
49, 18, 0, 38
LAB
51, -11, -21
LCH
51, 24, 243
OKLCH
0.58, 0.07, 236
XYZ
17, 20, 35
LUV
51, -22, -29
HWB
202, 31%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.