Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
509BC5
RGB
80, 155, 197
HSL
202, 50%, 54%
HSB
202, 59%, 77%
CMYK
59, 21, 0, 23
LAB
60, -15, -29
LCH
60, 33, 243
OKLCH
0.66, 0.10, 235
XYZ
25, 29, 57
LUV
60, -31, -43
HWB
202, 31%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.