Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
512149
RGB
81, 33, 73
HSL
310, 42%, 22%
HSB
310, 59%, 32%
CMYK
0, 59, 10, 68
LAB
21, 27, -14
LCH
21, 31, 332
OKLCH
0.33, 0.09, 334
XYZ
5, 3, 7
LUV
21, 21, -19
HWB
310, 13%, 68%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.