Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
B77FAB
RGB
183, 127, 171
HSL
313, 28%, 61%
HSB
313, 31%, 72%
CMYK
0, 31, 7, 28
LAB
60, 28, -14
LCH
60, 31, 332
OKLCH
0.67, 0.09, 334
XYZ
34, 28, 42
LUV
60, 30, -26
HWB
313, 50%, 28%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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