Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
516178
RGB
81, 97, 120
HSL
215, 19%, 39%
HSB
215, 33%, 47%
CMYK
33, 19, 0, 53
LAB
40, -2, -15
LCH
40, 15, 263
OKLCH
0.49, 0.04, 257
XYZ
11, 12, 19
LUV
40, -9, -20
HWB
215, 32%, 53%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.