Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
516990
RGB
81, 105, 144
HSL
217, 28%, 44%
HSB
217, 44%, 56%
CMYK
44, 27, 0, 44
LAB
44, -1, -25
LCH
44, 25, 268
OKLCH
0.52, 0.07, 260
XYZ
13, 14, 28
LUV
44, -12, -35
HWB
217, 32%, 44%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.