Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
516A87
RGB
81, 106, 135
HSL
212, 25%, 42%
HSB
212, 40%, 53%
CMYK
40, 21, 0, 47
LAB
44, -4, -19
LCH
44, 20, 260
OKLCH
0.52, 0.05, 253
XYZ
13, 14, 25
LUV
44, -13, -27
HWB
212, 32%, 47%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.