Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
516A89
RGB
81, 106, 137
HSL
213, 26%, 43%
HSB
213, 41%, 54%
CMYK
41, 23, 0, 46
LAB
44, -3, -20
LCH
44, 21, 261
OKLCH
0.52, 0.06, 254
XYZ
13, 14, 26
LUV
44, -13, -28
HWB
213, 32%, 46%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.