Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
516C85
RGB
81, 108, 133
HSL
209, 24%, 42%
HSB
209, 39%, 52%
CMYK
39, 19, 0, 48
LAB
44, -5, -17
LCH
44, 18, 253
OKLCH
0.52, 0.05, 247
XYZ
13, 14, 24
LUV
44, -14, -23
HWB
209, 32%, 48%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.