Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
516D89
RGB
81, 109, 137
HSL
210, 26%, 43%
HSB
210, 41%, 54%
CMYK
41, 20, 0, 46
LAB
45, -5, -19
LCH
45, 20, 256
OKLCH
0.52, 0.06, 249
XYZ
13, 14, 26
LUV
45, -14, -26
HWB
210, 32%, 46%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Charcoal
#36454F
Cerulean
#007BA7
Steel Blue
#4682B4
Denim
#1560BD
Slate Blue
#6A5ACD
Sapphire
#0F52BA
Iris
#5A4FCF
Browse every named black on shades of black, or all families on colors.