Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
51709E
RGB
81, 112, 158
HSL
216, 32%, 47%
HSB
216, 49%, 62%
CMYK
49, 29, 0, 38
LAB
46, -1, -29
LCH
46, 29, 267
OKLCH
0.54, 0.08, 258
XYZ
15, 16, 35
LUV
46, -15, -42
HWB
216, 32%, 38%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.