Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
517293
RGB
81, 114, 147
HSL
210, 29%, 45%
HSB
210, 45%, 58%
CMYK
45, 22, 0, 42
LAB
47, -5, -22
LCH
47, 23, 257
OKLCH
0.54, 0.06, 249
XYZ
15, 16, 30
LUV
47, -16, -31
HWB
210, 32%, 42%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.