Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5185CF
RGB
81, 133, 207
HSL
215, 57%, 56%
HSB
215, 61%, 81%
CMYK
61, 36, 0, 19
LAB
54, 0, -44
LCH
54, 44, 270
OKLCH
0.61, 0.13, 257
XYZ
23, 23, 62
LUV
54, -23, -67
HWB
215, 32%, 19%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.