Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5188CA
RGB
81, 136, 202
HSL
213, 53%, 55%
HSB
213, 60%, 79%
CMYK
60, 33, 0, 21
LAB
55, -3, -40
LCH
55, 41, 265
OKLCH
0.62, 0.12, 254
XYZ
23, 24, 59
LUV
55, -24, -61
HWB
213, 32%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.