Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5195BF
RGB
81, 149, 191
HSL
203, 46%, 53%
HSB
203, 58%, 75%
CMYK
58, 22, 0, 25
LAB
59, -13, -29
LCH
59, 32, 246
OKLCH
0.64, 0.09, 238
XYZ
24, 27, 53
LUV
59, -29, -42
HWB
203, 32%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.