Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5196BA
RGB
81, 150, 186
HSL
201, 43%, 52%
HSB
201, 56%, 73%
CMYK
56, 19, 0, 27
LAB
59, -15, -26
LCH
59, 30, 240
OKLCH
0.64, 0.09, 233
XYZ
23, 27, 50
LUV
59, -29, -37
HWB
201, 32%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.