Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
51A2FF
RGB
81, 162, 255
HSL
212, 100%, 66%
HSB
212, 68%, 100%
CMYK
68, 36, 0, 0
LAB
65, -3, -54
LCH
65, 55, 267
OKLCH
0.70, 0.16, 254
XYZ
34, 35, 99
LUV
65, -31, -86
HWB
212, 32%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.