Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
51A8EA
RGB
81, 168, 234
HSL
206, 78%, 62%
HSB
206, 65%, 92%
CMYK
65, 28, 0, 8
LAB
66, -12, -42
LCH
66, 43, 255
OKLCH
0.71, 0.13, 244
XYZ
32, 36, 83
LUV
66, -34, -64
HWB
206, 32%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.