Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
51ACE2
RGB
81, 172, 226
HSL
202, 71%, 60%
HSB
202, 64%, 89%
CMYK
64, 24, 0, 11
LAB
67, -16, -36
LCH
67, 39, 247
OKLCH
0.71, 0.12, 238
XYZ
32, 37, 77
LUV
67, -36, -54
HWB
202, 32%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.