Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
51AEFD
RGB
81, 174, 253
HSL
208, 98%, 65%
HSB
208, 68%, 99%
CMYK
68, 31, 0, 1
LAB
68, -10, -48
LCH
68, 49, 259
OKLCH
0.73, 0.15, 247
XYZ
36, 39, 99
LUV
68, -35, -75
HWB
208, 32%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.