Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
520404
RGB
82, 4, 4
HSL
0, 91%, 17%
HSB
0, 95%, 32%
CMYK
0, 95, 95, 68
LAB
15, 34, 22
LCH
15, 41, 33
OKLCH
0.28, 0.11, 28
XYZ
4, 2, 0
LUV
15, 47, 10
HWB
0, 2%, 68%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.