Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
520B09
RGB
82, 11, 9
HSL
2, 80%, 18%
HSB
2, 89%, 32%
CMYK
0, 87, 89, 68
LAB
16, 32, 21
LCH
16, 39, 34
OKLCH
0.29, 0.10, 28
XYZ
4, 2, 0
LUV
16, 44, 10
HWB
2, 4%, 68%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.