Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5289BD
RGB
82, 137, 189
HSL
209, 45%, 53%
HSB
209, 57%, 74%
CMYK
57, 28, 0, 26
LAB
55, -7, -33
LCH
55, 34, 258
OKLCH
0.61, 0.10, 248
XYZ
22, 23, 52
LUV
55, -24, -49
HWB
209, 32%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.