Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
528DAB
RGB
82, 141, 171
HSL
200, 35%, 50%
HSB
200, 52%, 67%
CMYK
52, 18, 0, 33
LAB
56, -13, -22
LCH
56, 26, 239
OKLCH
0.62, 0.08, 232
XYZ
20, 24, 42
LUV
56, -26, -31
HWB
200, 32%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.