Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
528EB0
RGB
82, 142, 176
HSL
202, 37%, 51%
HSB
202, 53%, 69%
CMYK
53, 19, 0, 31
LAB
56, -13, -24
LCH
56, 28, 242
OKLCH
0.62, 0.08, 235
XYZ
21, 24, 45
LUV
56, -26, -35
HWB
202, 32%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.