Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
528FA6
RGB
82, 143, 166
HSL
196, 34%, 49%
HSB
196, 51%, 65%
CMYK
51, 14, 0, 35
LAB
56, -16, -19
LCH
56, 24, 230
OKLCH
0.62, 0.07, 224
XYZ
20, 24, 40
LUV
56, -27, -25
HWB
196, 32%, 35%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.