Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5293CA
RGB
82, 147, 202
HSL
208, 53%, 56%
HSB
208, 59%, 79%
CMYK
59, 27, 0, 21
LAB
58, -9, -35
LCH
58, 36, 256
OKLCH
0.64, 0.11, 246
XYZ
25, 27, 60
LUV
58, -27, -53
HWB
208, 32%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.