Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
52AEF4
RGB
82, 174, 244
HSL
206, 88%, 64%
HSB
206, 66%, 96%
CMYK
66, 29, 0, 4
LAB
68, -12, -44
LCH
68, 45, 255
OKLCH
0.72, 0.13, 244
XYZ
35, 39, 91
LUV
68, -36, -68
HWB
206, 32%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.