Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
52B6F8
RGB
82, 182, 248
HSL
204, 92%, 65%
HSB
204, 67%, 97%
CMYK
67, 27, 0, 3
LAB
70, -15, -42
LCH
70, 45, 251
OKLCH
0.74, 0.13, 241
XYZ
37, 42, 95
LUV
70, -38, -65
HWB
204, 32%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.