Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
52B8F5
RGB
82, 184, 245
HSL
202, 89%, 64%
HSB
202, 67%, 96%
CMYK
67, 25, 0, 4
LAB
71, -16, -40
LCH
71, 43, 248
OKLCH
0.75, 0.13, 238
XYZ
37, 43, 93
LUV
71, -39, -61
HWB
202, 32%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.