Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
52BBF4
RGB
82, 187, 244
HSL
201, 88%, 64%
HSB
201, 66%, 96%
CMYK
66, 23, 0, 4
LAB
72, -18, -38
LCH
72, 42, 244
OKLCH
0.75, 0.13, 236
XYZ
38, 44, 92
LUV
72, -40, -58
HWB
201, 32%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.