Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
530004
RGB
83, 0, 4
HSL
357, 100%, 16%
HSB
357, 100%, 33%
CMYK
0, 100, 95, 67
LAB
15, 36, 22
LCH
15, 42, 32
OKLCH
0.28, 0.11, 27
XYZ
4, 2, 0
LUV
15, 49, 10
HWB
357, 0%, 67%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.