Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
530A06
RGB
83, 10, 6
HSL
3, 87%, 17%
HSB
3, 93%, 33%
CMYK
0, 88, 93, 67
LAB
16, 33, 23
LCH
16, 40, 35
OKLCH
0.29, 0.10, 29
XYZ
4, 2, 0
LUV
16, 46, 11
HWB
3, 2%, 67%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.