Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
535D41
RGB
83, 93, 65
HSL
81, 18%, 31%
HSB
81, 30%, 36%
CMYK
11, 0, 30, 64
LAB
38, -8, 15
LCH
38, 17, 119
OKLCH
0.46, 0.05, 124
XYZ
8, 10, 6
LUV
38, -4, 19
HWB
81, 25%, 64%
Pantone
357 C
Harmonies
Shades & tints
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